'It definitely was a catalyst for FanDuel to grow its market share disproportionately at that time,' said Conor Farren, FanDuel's senior vice president of sports product and pricing.įanDuel remains the market-share leader in US online sports betting, though rival DraftKings has narrowed the gap in recent weeks. 'The same-game parlay was the right product in the right market at exactly the right time.' 'It became the killer app,' said Scott Longley, editor of the Earnings+More gambling newsletter. The same-game parlay, a phrase FanDuel coined, has since caught fire, meshing well with the high-scoring, stat-driven, athlete-personality focus of US sports - and propelled FanDuel to the forefront of the betting market.
Have an account? Log in.įanDuel's Australian sister sportsbook, Sportsbet, had cracked the code a few years earlier, and Flutter had expanded the bet-builder format to the UK and other markets.įanDuel was eager to bring the technology to the US as it grasped for a competitive edge. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
